I've been shopping for cars again. This one is a replacement for the spousemobile, so unlike the one for my daughter, this will be new. Having done a fair bit of shopping, here are some tips for you car sales people out there.
#1. Do not bullshit me. I may know more than you think. It's just possible that I know how to build that car you're showing me. One lady insisted that I could ignore the EPA mileage sticker on a new Honda or Nissan (which happened to be what is on her lot) because (and I quote) "Honda and Nissan test theirs at a higher speed than the others, so most people get much better mileage." This person wanted me to ignore the federally mandated EPA testing sticker and assume that Honda and Nissan would deliberately test their cars in such a way as to post lower values. Seriously? Sondra, I may not argue with you, but I sure as hell don't want to buy a car from you.
#2. Don't tell me what's wrong with the competition's products. First of all Sondra, after the boneheaded statement you made earlier I'm unlikely to believe you if you tell me the sun is going to come up tomorrow. Second, it's petty and in poor taste, and makes me think worse of you and your products. Just tell me about the ones you're selling, show me the features, and be positive.
#3. This one is mostly for the men out there selling cars, though not entirely. If I bring my wife to look at a car that I've told you is for her, do not ignore her. She may be smarter than you (in this case, no question) and she's definitely not going to like being ignored. Trust me on this, I know. Kevin, this one is for you.
#4. If I've finally found enough time that both my wife and I can come down together to drive a car, and I call to set the appointment, I don't care at all if you've got someone else coming in at that time and would rather not have me talking to another sales person. If you tell me that I should change the time I come in, you're telling me that your time is more important than mine. You couldn't be more wrong. By the way, I didn't like you before. I'd frankly rather talk to someone else. You've just made that easier for me.
In the end, we did find a potential replacement for the old spousemobile. If I can find the right one with the right options and come to a decent agreement on price, I'll be buying a Hyundai Santa Fe from Cyndy.
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you wonder where the return on investment is in that behaviour.