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I AM.......excited to be telling you more about this year's C.U.L.T. shirt!
By Andrew Pollack on 11/27/2006 at 12:32 PM EST As Rocky has announced on his blog, for this year's shirt we're bringing back the "I AM" theme from the R5 launch.
We all had fun with that theme back in that day, and it really just radiated the excitement around the new product. Unfortunately, the campaign was short lived and many people just didn't see enough of it for the message get through. Still, it's one of those themes you can have a great time with.
We're now collecting ideas for the Top Ten Alternate Responses to the "I AM ......" statement over on Rocky's blog site. Be creative, be funny, and be brief!
There is more of a surprise this year with the shirt than in the past, so really work on those ideas. We're also still looking for a few more sponsors, so if you're interested please contact me.
Don't remember the theme? Check these links out....
The commercial: http://www.youtube.com/watch?v=rRAhCCGb7BY
A few " I AM " image spottings....
http://tinyurl.com/yhkc4z
http://tinyurl.com/ybldn3
http://tinyurl.com/yfknlo
Send a link if you have an archive of -- I AM -- sightings
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